Huligan is the word that was created after two 'OO's in Hooligan were replaced by one 'U', it is a transcription from Russian Language.
Huligan is a local bar in a former industrial neighborhood in Minsk which is now the center of the most hip bars and restaurants. The bar works as a food restaurant during the day and party venue during weekend nights.
After deep research when I was trying to find hooligan characters in the movies, books, and art I came across Stanley Kubrick's movie "A Clockwork Orange" which I'm a huge fan of. The main characters in this movie were hooligans in a dystopic future - unstoppable, ambitious characters. The style and vibe of the movie also reflected the Huligan bar aesthetic very much.
For the main symbol of the logo, I used the shape of iconic eyelashes of the main character's makeup. I stylized it and added typography.
The slogan "Hurts. Must" is explained as an expression when waking up the next day after having a wild party night, you still want to go back to Huligan - bar with endless fun.